Lazada App – Lazada App. The development of e-commerce in Indonesia has made many people able to buy anything online easily, practically, and of course very quickly.

One of them is Lazada which has become one of the best e-commerce applications in Indonesia. The application can not only be used by buyers, but also sellers of goods or products.

By utilizing Lazada, buyers and sellers can meet each other to transact a product. Of course, this application facilitates the buying and selling process because you don’t have to leave the house or queue at the store and cashier.

Just like the DANA application, Lazada is also one of the most well-known applications in Indonesia. On this occasion we will explain to you the definition, definition, history, how it works, features, how to shop on Lazada.

Understanding the Lazada App

Lazada is an e-commerce application originating from Singapore. This application was founded by Rocket Internet in 2011. Initially this application was launched in the form of a website, then it was developed into an Android and iPhone application.

Not only in Singapore, this application has also spread to various ASEAN countries. Among them are the Philippines, Malaysia, Thailand, Vietnam, and of course Indonesia under the name Lazada Indonesia with the site.

In March 2016, Lazada also claimed that it managed to achieve a turnover of up to USD 1.36 billion in 6 Asian markets. Of course this makes Lazada the largest e-commerce.

Lazada’s business model is a marketplace or online buying and selling site. They bring together buyers and sellers on one platform so that they can transact, market products through their website or application.

In April 2016, Alibaba Group purchased Lazada shares to support Alibaba’s international expansion plans. Until now, Lazada has become a giant e-commerce in Indonesia alongside Tokopedia, Shopee, to Bukalapak.

Lazada History

Lazada Group was founded on March 27, 2012 by Rocket Internet with the aim of building’s business model in Southeast Asia. Lazada’s goal was to take advantage of the nascent online consumer market.

This is also supported by the weak presence of Amazon in ASEAN. While Rocket Internet itself is a German incubator that builds companies by imitating the business model of the US technology company, Amazon.

The Lazada website was also launched in the same year. Also in 2012 until early 2013 Lazada received investment injections in 4 funding rounds. At that time the investors consisted of JP Morgan, Kinnevik, Summit Partners, Tangelmann, and others.

In June 2013, Lazada announced that it had raised an additional USD 100 million and launched a mobile app for Android and iOS. In December 2013, they added USD 250 million from Tesco PLC, Access Industries and other investors.

Right in May 2014, Lazada was launched in Singapore, then in November of the same year Emasek Holdings in Singapore led a USD 250 million funding round so that Lazada’s total valuation has increased to around USD 647 million.

Two years later, in April 2016, Alibaba Group announced that it had successfully acquired a controlling stake in Lazada for a fee of USD 500 million. Alibaba Group also bought shares worth USD 500 million from existing investors.

The reason Alibaba acquired Lazada was because the market in Southeast Asia has a growing middle-income population. It is also estimated that at that time there were around 190 million people in the region with disposable incomes of USD 16-100 per day.

Lazada Key Features

The main feature of Lazada is the existence of LazMall, which is a kind of official and verified mall owned by Lazada partnering with. various SMEs or businesses throughout Indonesia. Of course, Lazada buyers will prioritize transactions at LazMall.

Apart from being reliable, LazMall products that are traded on LazMall are also guaranteed to be original. Not only that, in the LazMall feature there are also many other features or services that are no less useful, including:

  • Brand For You: Display of brand and product recommendations that match what buyers have been looking for when using the Lazada application.
  • Brand Directory: Shoppers can access and explore a complete directory with various brands in all categories so that they can easily find the products they want
  • ‘Follow’ button: The presence of a ‘follow’ button so that buyers can get the latest information and offers for the brands they like
  • Cheap LazMall Nampol: A feature from LazMall that displays products with the best and cheapest price offers from brands in LazMall, as well as price comparisons from other places.
  • Brand Mega Offer: A feature from LazMall that specifically displays brands that are currently having discounts and attractive promotions.

How to Register a Lazada Account

There are two types of accounts in the Lazada application, namely buyer and seller accounts. Each has a different way of listing and will be explained in the following discussion in more detail.

1. Register a Buyer Account on Lazada

You can register a buyer account on the Lazada application by using your email or phone number. Here are the steps to register as a buyer on Lazada.

  • Make sure you already have an email or Facebook account.
  • Also make sure you have an active phone number
  • If you register via cellphone, please first install the Lazada application from the App Store or Play Store
  • If you register through the website, make sure you have an internet connection.
  • Then open the Lazada Indonesia application or website
  • Click the Register or Register button.
  • After opening the registration page you can choose to register using a phone number or using an email.
  • If you have entered your phone number or email, all you have to do is complete your personal data in the form of your name, address, and others.
  • You can directly verify via cellphone number or email.
  • After verification, then select Menu.
  • Then select Account, then Edit.
  • Fill in your full name, primary shipping address, and billing address.
  • Also enter your cellphone or phone number.
  • Don’t forget to also enter any other required data in as much detail as possible.
  • After filling in all the data and addresses successfully, then you can choose goods and shop for interesting products on Lazada.

2. Register a Seller Account on Lazada

Registration as a seller or seller on Lazada is a bit complicated, because you have to prepare terms and conditions. Here are some requirements that must be completed by prospective Lazada sellers.

1. Individual

  • Identity (KTP);
  • Savings book, according to the name of the owner’s identity.

2. Company

  • NIB and Business License from OSS;
  • Savings book/current account, in accordance with the name of the company or NIB guarantor and business license.

3. Authorized distributor

  • NIB and Business License from OSS;
  • Savings book/current account, in accordance with the name of the company or NIB guarantor and business license;
  • Distributor letter;
  • Have an official website and be active on social media (minimum 1000 followers);
  • Registered in retail stores at least 3 branches.

4. Brand owner/sole distributor

  • NIB and Business License from OSS;
  • Savings book/current account, in accordance with the name of the company or NIB guarantor and business license;
  • Brand certificate;
  • Have an official website and be active on social media (minimum 1000 followers);
  • Registered in a retail store (minimum 3 branches).

After these conditions are completed, you can register as a Lazada seller by following the steps below.

  • Go to the website (site) first
  • Click the ‘Become a Seller’ button.
  • You will be directed to the registration page.
  • Then click the ‘Register Now’ button.
  • Then, you will be shown a page to select a seller category.
  • Among them are ‘LazMall Sellers’, ‘Local Sellers’, and ‘LazGlobal Sellers’.
  • The next step, you can directly fill in the requested data correctly (such as email, password, upload ID card, and others);
  • Make sure you have also read and understood the ‘Terms & Conditions’ regarding selling on Lazada;
  • If all these steps have been done, you just have to complete the registration process.
  • After having a seller account, you now have a store on the Lazada platform.
  • Done.

How to Shop at Lazada

Once you have a buyer’s account, you can start shopping on the Lazada app. This way of shopping, if you already have an account on the Lazada application, it can be done easily by following these steps.

  • You first choose the product or service you want to order.
  • After selecting, don’t immediately tap the Buy button. Check if the product is still available.
  • Then, please specify the color and size of the product if it is available.
  • After that, then tap the Buy Now icon again.
  • Tap the + Address symbol to complete the shipping address.
  • Next tap the Add new address button.
  • User may add more than one shipping address in Lazada account.
  • At the time of buying goods and checkout, buyers can also just choose one of the addresses that have been entered.
  • Complete address data correctly and completely.
  • Don’t forget to give a marker, whether the address entered is a work or home address.
  • Then if you have then tap the Save button.
  • Determine the delivery service you want.
  • The next step, tap on the Create Order icon.
  • The buyer will be taken to the payment page.
  • You can specify the payment method.
  • You must complete the payment according to the amount stated in the application.
  • After payment, you do not need to confirm because the automatic Lazada mechanism has already done it.
  • Done.

How to Sell Online on Lazada

Meanwhile, if you are a seller or seller, you can follow these steps to sell on the Lazada application online. Here are the steps for selling online using the Lazada application.

  • Open the official website or link a seller
  • Click on the “become a seller” section at the top of the page
  • Click “register to be a seller now”
  • Fill in the required data and swipe for verification
  • Make sure you have read and understood the written rules in the “Lazada Marketplace Agreement Terms and Conditions”
  • Make sure all the information is correct and valid before you decide to sign the contract

The final word

Maybe that’s all the discussion about the Lazada Android application that we can convey on this occasion. Hopefully the explanation above can make us know more about an application called Lazada.

Originally posted 2023-09-20 21:17:15.

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